Released on: January 18, 2008, 1:44 pm

Press Release Author: Baskin-Robbins

Industry: Food & Beverage

Press Release Summary: Baskin-Robbins, America's favorite neighborhood ice cream
shop, is celebrating the New Year with fellow chocolate lovers and ice cream
aficionados. The world's largest chain of ice cream specialty stores is spreading
the love with six decadent chocolate offerings including new SuperFudge Truffle ice
cream, new Chocolate Indulgence Cake, and new Chocolate Covered Strawberry Sundae.
The delicious treats are only available for a limited time and are in-store through
February 17, 2008.

Press Release Body:
Baskin-Robbins Celebrates Love With New Chocolate Ice Cream Treats This Winter

Love Chocolate? America's Favorite Neighborhood Ice Cream Shop Introduces Chocolate
Treats and Uncovers Valentine's Day Trends

CANTON, Mass. (January 9, 2008) - Baskin-Robbins, America's favorite neighborhood
ice cream shop, is celebrating the New Year with fellow chocolate lovers and ice
cream aficionados. The world's largest chain of ice cream specialty stores is
spreading the love with six decadent chocolate offerings including new SuperFudge
Truffle ice cream, new Chocolate Indulgence Cake, and new Chocolate Covered
Strawberry Sundae. The delicious treats are only available for a limited time and
are in-store through February 17, 2008.

As America's favorite neighborhood ice cream shop, Baskin-Robbins set out to find
Americans' preferences and favorite ways to celebrate two popular and timely events,
New Year's and Valentine's Day. The Love Chocolate survey, conducted with Insight
Express, polled a random nationwide sampling of 1,000 adults over age 18.* The
survey highlights Americans' views of the New Year and the season of love,
uncovering interesting statistics about the simplicity of these winter events.

Sweet and Simple Statistics
Resolutions are always a hot topic in January, but according to the survey, 65
percent of Americans say they do not make resolutions. Among the few who do, 28
percent keep their resolution for only one day. So instead of making broken
promises, rejoice and celebrate the New Year with chocolate and love!

The survey also shows Americans stay true to tradition when it comes to Valentine's
Day, showing their love in simple ways. Almost 50 percent of people will woo their
loved one with a traditional dinner and more than 30 percent will buy chocolates.
Simple gifts from the heart do not require a lot of money, which is why 36 percent
of Americans plan to spend only $20 to $50 on their sweetheart.

Even when hectic days make emails and text messages the easiest and most popular
ways to communicate, almost 90 percent of people polled plan to wish their loved one
a happy Valentine's Day in person. With the growth of wireless communication and
emphasis on expensive novelties, this survey shows that love still conquers all.
Simple treats delivered by a special someone is the perfect way to celebrate love
without the unnecessary bells and whistles. In fact, 30 percent of people polled do
not want a Valentine's Day gift this year.

Chocolate Lovin' Treats
Baskin-Robbins is offering six simple pleasures and delicious frozen treats meeting
consumers' desires this Valentine's Day. More than 36 percent of Americans stated
they plan to spend $20 to $50 on their sweetheart. All of Baskin-Robbins Love
Chocolate treats, even the delicious Sweetheart Cake, fall under or within that
range. The frozen delights are available at participating stores nationwide through
February 17.
. NEW! Chocolate Covered Strawberry Sundae: A perfect combination of SuperFudge
Truffle and Very Berry Strawberry ice creams layered with hot fudge and strawberry
topping, topped with whipped cream and a cherry, and drizzled with dark dipping
chocolate.
. NEW! Chocolate Chip Truffle Shake: An irresistible blend of SuperFudge Truffle
and Chocolate Chip ice creams and chocolate syrup. Topped with whipped cream and
chocolate drizzle.
. NEW! SuperFudge Truffle ice cream: A super indulgent Chocolate Fudge ice cream
with chunks of chocolate ganache and toffee truffle pieces.
. Love Potion #31® ice cream: A Valentine's Day favorite! White Chocolate and
Raspberry ice creams swirled with a raspberry ribbon and loaded with
raspberry-filled cups and chocolate chips. Now available in pre-packed quarts to
take home.
. NEW! Sweetheart Cake: Share the love with the Sweetheart cake decorated with mini
red icing hearts, a large red chocolate heart, and a single red rose. A perfect fit
with Baskin-Robbins new Fudge Crunch cake, a layer of fudge and chocolate crunchies
in between a layer of Vanilla and Chocolate ice creams (Serves 2 - 4).
. NEW! Chocolate Indulgence Cake: Treat loved ones to this chocolate 9" round cake
with a chocolate fudge border, topped with creamy rosettes and chocolate triangle
pieces. A perfect fit with Baskin-Robbins Fudge Crunch cake (Serves 12 - 16).

"Baskin-Robbins was built on its love for making people happy with sweet treats,"
said Scott Colwell, Baskin-Robbins vice president of marketing. "Our iconic brand
is celebrating our customers' passion and love for chocolate with six delicious
chocolate lovin' treats that make everyone smile!"

Over the past 62 years, Baskin-Robbins has created hundreds of chocolate-inspired
ice cream flavors. Additional chocolate ice cream favorites will be available
in-store including: Chocolate, Chocolate Almond, Chocolate Chip, Chocolate Fudge,
Chocolate Oreo®, German Chocolate Cake, Gold Medal Ribbon®, Mint Chocolate Chip,
Peanut Butter 'n Chocolate, Rocky Road, Winter White Chocolate®, and World Class®
Chocolate. For ice cream lovers on the lookout for lighter frozen treats to
celebrate Valentine's Day, Baskin-Robbins is still a treat destination. Light and
sweet options include Vanilla Non-Fat Yogurt, Lime Daiquiri Ice, Raspberry Cheese
Louise® (frozen yogurt), Chocolate Chocolate Chip (no sugar added), and Pineapple
Coconut (no sugar added).

Baskin-Robbins Web Site Adds New Features
Baskin-Robbins Web site, www.baskinrobbins.com, is introducing fun ways to help
celebrate love. The new Web site launched in December 2007 and continues to
introduce new features in 2008, including customizable eCards available January 16,
2008. Baskin-Robbins eCards are just as sweet as ice cream, the cards provide a
unique and special way to say "I love you" on Valentine's Day or any day of the
year. Baskin-Robbins eCards are customizable with fun graphics and personal sayings
that will leave your sweetheart swooning.

Baskin-Robbins
Baskin-Robbins, the world's largest chain of ice cream specialty shops, creates and
markets innovative, high-quality ice cream, specialty frozen desserts and beverages
in more than 5,800 retail shops around the globe. Baskin-Robbins was founded by two
ice cream enthusiasts whose passion led to the creation of more than 1,000 ice cream
flavors and a wide variety of delicious treats. Headquartered in Canton, Mass.,
Baskin-Robbins is part of the Dunkin' Brands, Inc. family of companies. For further
information, visit www.baskinrobbins.com.

CONTACT:
Jessica Lappen/Caitlin Melnick
On Behalf of Baskin-Robbins
617-536-3300
jlappen@schneiderpr.com OR
cmelnick@schneiderpr.com



Web Site: http://

Contact Details: Jessica Lappen/Caitlin Melnick
On Behalf of Baskin-Robbins
617-536-3300
jlappen@schneiderpr.com OR
cmelnick@schneiderpr.com